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Marketing analysts turn data into strategy by studying consumer behavior, campaign performance, and market trends. This guide explains what marketing analysts do, how they differ from business and data analysts, and what skills the role requires. It also outlines the education path from bachelor's to master's degree and highlights Pace's STEM-designated MBA and MS in Marketing Analytics at the Lubin School of Business.

Arielle Ploy Dettmer ’25 came to ½ñÈÕºÚÁÏ’s Lubin School of Business with a career already in motion—as a professional dancer, performer, small business owner, and creative entrepreneur. At Lubin, she found a way to connect those experiences with advertising, social media strategy, content creation, and brand storytelling. 

With a BBA in Business Management from ½ñÈÕºÚÁÏ’s Lubin School of Business, a minor in Information Technology, and a 4.0 GPA as a member of the Pforzheimer Honors College, Hannah Curry ’26 is bringing academic excellence and leadership experience to her new role as an associate broker at Aon. 

With a BBA in Advertising and Integrated Marketing Communications and an MS in Social Media and Mobile Marketing from ½ñÈÕºÚÁÏ’s Lubin School of Business, Olivia Gambuti ’25, ’26 is building a career at the intersection of beauty, fashion, public relations, and digital strategy.

With a BBA in Finance from ½ñÈÕºÚÁÏ’s Lubin School of Business and a new role as a risk analyst at Crédit Agricole CIB, Angela Kamps ’26 is launching her career at the intersection of financial analysis, lending, and global markets. 

With a BBA in Finance from ½ñÈÕºÚÁÏ’s Lubin School of Business and a new role in asset management operations at Goldman Sachs, Evan GluÅ¡ić ’26 is turning a lifelong interest in investing into a career at one of the world’s leading financial institutions. 

The Master of Business Administration (MBA) is one of the most sought-after graduate degrees due to its versatility, high-paying careers, and how it prepares students for success. Aside from the general MBA, there are many MBA specializations tailored for specific fields and industries. Read about the many options and how they can prepare you for success in your dream career.

Lubin Professor Claudia Green is featured in Forbes discussing the economic ripple effects of the 2026 FIFA World Cup on New York City. While the tournament is expected to bring millions of visitors to the region, Professor Green notes that rising hotel prices and increased travel costs could discourage some tourists from attending Broadway shows, potentially creating challenges for parts of the theater industry even amid the broader economic boom.