Marketing Analytics, MS

In this STEM-designated master’s, build real-world marketing analytics skills while learning from—and connecting with—global brands in the heart of New York City, where data and strategy drive every campaign.

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Location

New York City

Duration

30–36 credits
1.5–2 Years, full-time and part-time

Modality

In-person

Start Dates

Fall, Spring, Summer

F1 Visa

Yes

STEM Designated Program

Yes

Turn Consumer Insights into Strategy with an MS in Marketing Analytics

��պ��’s MS in Marketing Analytics at the Lubin School of Business immerses you in the high‑demand world of data‑driven marketing. You’ll gain advanced skills in marketing research, customer relationship management, and customer intelligence, all while developing the analytical frameworks to turn raw data into competitive insight.

You’ll engage with New York City’s marketing ecosystem through guest speakers, team projects, and real-world brand challenges with global companies like American Express, Microsoft, and Oracle. Tailor your coursework with electives in customer behavior, data mining, and database management.

Whether you’re a recent graduate or an early‑career professional, this program prepares you for roles where fact‑based decision‑making, marketing strategy, and business intelligence intersect. With the pace of change in marketing accelerating, you’ll be ready to lead with confidence in analytics‑driven functions.

Request Information for Marketing Analytics, MS

$192,670

annual mean salary for marketing managers in New York (Source: U.S. Bureau of Labor Statistics)

96%

of Lubin 2024 master’s graduates are employed, or continuing education or service (Source: ��պ�� Career Services)

projected increase in market research analysts from 2024–2034 (Source: U.S. Bureau of Labor Statistics)

Curriculum for Marketing Analytics, MS

Our MS in Marketing Analytics curriculum covers key areas in the industry, including marketing research, customer relationship management, and customer intelligence. You can tailor your education by taking advantage of elective courses in different domains of marketing or data analytics.

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Program Highlights

Through our team-based class assignments, you will learn critical business management skills, including how to conduct market research, how to make data-driven decisions, and how to manage customer relationships. As a marketing manager, you will be able to strategically use various channels, including interactive and direct marketing, and advertising and sales promotion across traditional and digital platforms.

At Lubin, we recognize that analytics skills are essential to advance your career. You’ll work with analysis software such as Excel, IBM SPSS, SAS, R, and Python. We also provide subscriptions to proprietary databases and dashboarding tools such as MRI Plus, Simmons OneView, Compustat, Lexis Nexis, Social Explorer, Social Studio, Qualtrics, and Tableau. Learning resources include access to research databases, e-books from Books24x7, and online learning platforms such as LinkedIn Learning and DataCamp.

Marketing Analytics Careers

A master's in marketing analytics opens up a wide range of career opportunities in data-driven marketing and business analytics; the combination of marketing knowledge and analytical skills is highly sought after across industries. As a Pace student, you’ll have the opportunity to connect with our robust career services team to develop a career plan that best fits your goals.

Our graduates are prepared for jobs like:

Salary stats below sourced from Payscale.com and Salary.com.

Marketing Director (Average Salary: $104,440)
Digital Marketing Director (Average Salary: $127,520)
Data Analyst (Average Salary: $90,307)
Business Analyst (Average Salary: $113,538)
Market Intelligence Analyst (Average Salary: $84,425)

Student Quote

Darshan Vithlani posing in front of the Brooklyn Bridge near ��պ��.

At Pace, international students are treated with respect and have access to opportunities, which was very important to me. Additionally, Pace’s campus in New York City was the cherry on top.

—Darshan Vithlani ’21, Marketing Data Analyst, Justin Alexander

International Career Success Program

The is a badged internship and career success program exclusive to Pace. Year after year, this one-of-a-kind program empowers international students to achieve results in obtaining internships, jobs, and salary outcomes. Domestic students, we have an equivalent program for you called ASPIRE.

Where Pace Graduates are Employed

The Walt Disney Company
T-Mobile
BBC Studios America Inc.
Signify
ADP LLC
FENDI

Featured Faculty

Vishal Lala

Professor

Emily Ko

Assistant Professor

Admission and Financial Aid

You're ready for a new level of success—whether it's advancing in your current field or launching a new career. Pace is with you every step of the way, providing a world-class education and the skills your industry will be looking for far into the future.

- A personal statement explaining to the Graduate Admission Committee why you would like to pursue the program of graduate study you have chosen. Additional information regarding your academic performance, as well as professional experience, may also be included in the supplement.
- A resume or outline describing at least the past five years of your employment history and any significant community, professional, or college extracurricular activities.
- Two letters of recommendation are optional, but strongly recommended. If you choose to submit letters of recommendation in support of your application, letters should be from academic or professional references who can knowledgeably comment on your ability to successfully complete graduate study. Please note that the Graduate Admission Committee reserves the right to require letters of recommendation on a case-by-case basis.
- All Official Transcripts: Transcripts from every accredited college or university attended (not just the degree granting institution) must be sent either to ��պ��, directly from the academic institution electronically or by mail, or forwarded by the applicant in sealed envelopes from the academic institution
- If you have a cumulative GPA of 3.0 or above for all of your undergraduate work, and you hold a bachelor’s degree from an accredited institution, you will be considered for admission to any MBA or MS program without submitting a GMAT or GRE score.
- If you are an MBA applicant who already holds a business-related master's or doctoral degree, you may request a waiver of the GMAT or GRE.
Per credit: $1,560 | Total cost of program: $46,800–$51,160
*Tuition based on current year and subject to change.
Fall Term
- Domestic Students: August 1
- International Students: June 1
Spring Term
- Domestic Students: December 1
- International Students: October 1
Summer Term
- Domestic Students: May 1
- International Students: March 1
Make an appointment to .
Every admitted student is automatically considered for all available financial aid options, assessed based on both availability and individual need. Financial resources include:
- Merit-based Scholarships: Awards of up to $7,380, automatically considered during the application process.
- Graduate Assistantships: Opportunities for hands-on experience while earning financial support.
- Endowed Scholarships: Awards funded by generous donors to support student success.
- Federal Direct Unsubsidized Stafford Loan: A federal loan program with favorable terms.
- Graduate/Professional Direct PLUS Loan: For students who need additional funding.
- Work-Study Programs: Part-time work opportunities to help fund your education.
- Military Benefits: Includes the GI Bill®, the Yellow Ribbon Program, and Pace’s Veteran Tuition Scholarship.
For more information about affordability and the full range of financial aid options, visit ��պ�� Financial Aid.
GI Bill® is a registered trademark of the U.S. Department of Veterans Affairs (VA).

Top 2%

Did You Know?

Lubin has been awarded dual accreditation by the Association to Advance Collegiate Schools of Business (AACSB) International, an elite distinction shared by fewer than 2% of business schools in the world.

Contact Us

Admission Contact

Office of Graduate Admission
Phone: (800) 874-7223 
Email: graduateadmission@pace.edu

Departmental Contact

Pradeep Gopalakrishna
Email: pgopalakrishna@pace.edu

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